Established in 2007 by the Reach For A Dream Foundation, Laughter Heroes (formerly Jabulani Kingdom) is a unique initiative that brings therapeutic entertainment to vulnerable children across public hospitals in South Africa.

The Laughter Heroes initiative is centred around bringing therapeutic entertainers into the hospital wards, and through using arts-based activities such as comedy, juggling, magic, mime and storytelling, to help restore and improve the mental, physical and emotional well-being
of the children and their caregivers.