For over 37 years, Reach For A Dream has been fulfilling the dreams of children with life-threatening illnesses, bringing them hope and happiness on their toughest days. The organisation fulfils six dreams a day, inspiring resilience and positivity among young dreamers.
Reach For A Dream is a proud beneficiary of the Woolworths MyDifference rewards. Hundreds of dreams have been fulfilled through the funds received through this special cause. Every time you swipe your MyDifference card, you make a difference in the lives of little ones who need a little bit of magic in their lives.

To keep giving back to Reach For A Dream, make sure you have the latest Woolies app installed on your phone and follow these easy steps:
- Go to the ‘Loyalty Causes’ tab
- Choose ‘Add Cause’ and select to ‘Choose My Own’. You’ll have the option to select up to three causes to give back to every time you shop.
- Use the search bar to look for Reach For A Dream and select as beneficiary.
Making dreams come true is as easy as 1, 2, 3. Make your choice today.
You have until 30 June 2026* to choose a cause once you’ve joined MyDifference. If you don’t choose one by then, this section won’t appear on your app anymore. You can opt in anytime by calling the Woolworths Customer Service Centre.
*Date is subject to change.
Learn more on how to swipe your MyDifference card at Woolworths and bring joy to children facing life-threatening illnesses here.