Our Dream

Our Dream

We believe in the power of dreams; we encourage children to use their dreams to fight life-threatening illnesses and we try, as far as possible, to make these dreams come true. Our vision is to grow the Foundation to enable us to continue giving hope to children fighting life-threatening illnesses through the fulfillment of their dreams and making our national projects available to as many of the children as we can, the projects include: Camp Sunshine, Queen for a Day, Captain Courage, Show You Care Send A Bear and the Jabulani Kingdom Hospital entertainers which function on an ongoing basis.

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Newsclip has been the proud sponsors of the Reach For A Dream Foundation for many years and has assisted with their media monitoring on a pro bono basis.

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We believe in the power of dreams. We encourage children to use their dreams to fight life-threatening illnesses and we seek as far as possible to make dreams come true.

Honorary Life President

Brian Miller

In memoriam Brian Miller

As we journey through life, we meet and engage with many people. From time to time, we encounter someone with whom we develop an immediate connection and with whom we share values and principles.

I had lost my eldest child, my son Darren, who was 23 at the time and who died of Leukemia. I was determined that South Africa should have a Bone Marrow Registry and had embarked on that journey, it was then that I met Brian Miller. He was larger than life, passionate about causes, determined to uplift the less privileged and tenacious and resolute about everything that he embarked on, in the interests of those around him.

His wife Helene and his four daughters were his fulcrum. He loved them and was devoted to enriching their lives, and the lives of their partners and their children. His other great love was Reach For A Dream. Brian was one of the founding fathers and spent 27 years embroiled in developing the brand offering and reaching out to life threatened children.

He touched many lives and regardless of the complexity or simplicity of a dream, derived boundless pleasure from having enriched the life of a child, who was vulnerable and in pain. Brian was first diagnosed with cancer in the early 90’s. He shook it off and continued to live life to the fullest. He was struck down repeatedly by various forms of the disease, underwent a number of surgeries, chemotherapy and radiation, and never once complained. He never missed a board meeting, continued to enrich lives, remained fervent in his belief in God and in his fellow man.

I miss him every day and loved him beyond words. We became friends, spent real time together and travelled extensively, as friends often do. I’ve lost an arm and the Foundation has lost its compass. I will always love him and he will always be integral to my life and will be ever present as we continue to touch the lives of our beautiful children.

Rest in peace dear friend – Mervyn Serebro, Chairman


Owen Parnell

Owen Parnell

The inspiration to start the Reach For A Dream Foundation came from an article on the Make – A – Wish Foundation, based in America. Owen Parnell, past Randburg Rotary Club President, was struck by the opportunity to establish a similar venture in South Africa. On 7 July 1988, the organisation made its very first dream come true. And so the journey of dream fulfillment began. Our first dreamer, little J C Steinman, was treated to a wonderful birthday celebration with rides on a pony and a motorcycle. Officially named the Reach For A Dream Foundation in 1991, the organisation defined its core purpose as “fulfilling the dreams of children of any race, colour and creed between the ages of 3 and 18 faced with a life-threatening illness.”

“Owen was a man of vision, who made a real difference by creating a legacy that has grown from strength to strength and which will continue to have an effect on the lives of so many children and their families as we continue to be a part of one of the most precious gifts we can give these children – the fulfillment of their dreams.” – Brian Miller, Honorary Life President of Reach For A Dream.

For 28 years the Reach For A Dream Foundation, has brought hope, joy and healing to countless South African children. These children between the ages of 3 and 18 years have used their dreams to fight life-threatening illnesses such as cancer and leukaemia, cystic fibrosis, muscular dystrophy, renal failure and various blood disorders.

Reach For A Dream seeks to alleviate the strain that a life-threatening illness places on these children and their families by providing the children with the opportunity to realise their dream. Reach For A Dream enriches children’s lives by making dreams come true and as a result, distracting them from the needles, medication and hospital environment. These young children are under extreme pressure to deal with these medical issues and are in desperate need of our encouragement. In addition, Reach For A Dream offers the child a magical moment to regain their childhood that is being lost to an illness.

Our dreams in numbers

Number of dreams reached in a day
Number of dreams realized to date


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