Pretoria, South Africa – 24 May 2023: Cell C and Reach For A Dream Foundation today unveiled a new Dream Room at the Steve Biko Paediatric Cardiology and Pulmonology Clinic, designed to transform the treatment experience of seriously ill children in Pretoria.  

Equipped with a range of books, games, toys and electronic devices, including state-of-the-art Virtual Reality stations, the Dream Room will provide a much-needed respite from the sterile and impersonal surroundings of a hospital ward.   

With its whimsical decor and soothing ambiance, the Dream Room has been designed as a safe space for children to immerse themselves in imagination and play, which is integral to their physical, emotional, and mental well-being. A resident Psychology graduate will also run a variety of fun and educational activities, ensuring that their developmental milestones are met.  

Natalie Lazaris, Head of Business at The Reach for a Dream Foundation, says: “We know that hospital visits can be stressful and overwhelming for children and families, especially when they are facing serious health challenges. This Dream Room has been carefully designed to be a haven of healing where children who are fighting cardiac and pulmonary illnesses can escape the pain and isolation of their treatments, and just be kids again. We hope it will have a positive impact on their overall well-being and recovery.” 

Reach For A Dream was established in 1988 with the core mission of giving hope to children fighting life-threatening illnesses through the fulfilment of their dreams.