Johannesburg, South Africa – 4 April 2023: Slipper Day returns on 5 May 2023 and calls on all South Africans to donate their small change to help children who are battling life-threatening illnesses. By purchasing supporter stickers valued at R20 each, South Africans can help these children reach for their dreams and earn the right to wear their fluffy slippers on Slipper Day.

Since its inauguration in Kwa-Zulu Natal in 2011, this fun fundraising campaign has grown into a nationwide movement, with everyone from office workers to school children wearing their bunny-eared and fuzzy slippers instead of shoes.

All proceeds raised from the day go to Reach For A Dream, a leading non-profit organisation, to help children fight a serious disease by making their dreams – such as swimming with dolphins, meeting an idol or celebrity or getting a new doll house – come true. This not only gives these youngsters and their families an invaluable respite from daily stressors associated with ill health, but stirs up much-needed courage and hope, helping these little ones believe that tomorrow is worth fighting for.

“Slipper Day is our biggest annual fundraiser with all funds going towards fulfilling the dreams of children who are facing some of the toughest challenges life can throw at them. This year, we’re calling on all South Africans to step up and support Slipper Day not only to celebrate these brave dreamers but inspire hope among them, so they know that no matter what obstacles arise, they are never alone in their journey,” says Julia Sotirianakos, CEO of Reach For A Dream. Last year, Reach For A Dream raised over R8.3 million – this year they’re aiming even higher with a goal of raising R10 million to help 2000 children.